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Marketing

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INBOUND MARKETING

Inbound marketing is the process of attracting buyers to your organization by creating valuable content and interactions. This useful content reates a system of potential buyers finding your company through a variety of different channels.  We often use the analogy of the hunter versus the farmer to help us understand different ways of living. The inbound marketing strategy follows the farmer approach. Your business creates content that can help plant seeds in others' minds. It can take some time to nurture those seeds and let them grow, but you will receive a more stable harvest when the time comes.   This approach often leads to customers contacting you when it is convenient for them. This can shorten the sales cycle because they have already dealt with your company and know its credibility.

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Landing Pages

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Workflows

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Call-to-Actions

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MAPs

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Blogging

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SEO & Keywords

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Social Media

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CRMs

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Email

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Social Monitoring

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Inbound Marketing Statistics

YOUR MARKETING IS

3X

MORE LIKELY TO BE EFFECTIVE

COMPANIES THAT BLOG GENERATE

70%

MORE LEADS PER MONTH

LEADS COST

62%

LESS THAN OUTBOUND MARKETING LEADS

MORE THAN

60%

OF SALESPEOPLE SAY PROSPECTING IS EASIER

MORE THAN

80%

OF DECISION MAKERS PREFER READING BLOGS THAN ADS

MORE THAN

92%

OF ALL BUYING CYCLE START ONLINE

Our Approach

Whether you want to maintain your current inbound marketing strategy or create a new one, we can help you build a dependable marketing system. We have built an inbound marketing system to illustrate to the business owner the positive impact their inbound marketing efforts are having on their revenue stream. To understand how your marketing is working, we will complete a comprehensive analysis of your inbound strategies. This will help us determine which elements are producing results and which ones need improvement. From this analysis, we will provide a report outlining the key steps required to build your inbound marketing system, as well as an estimated
timeline for your business.

Potential Project Elements Include :

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Inbound Strategy

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Target Market & Buyer Persons

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Competitor Analysis

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Differentiation Strategy

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Campaign Development

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Technology Implementation

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Content Strategy

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Content Distribution

Strategy

OUTBOUND MARKETING

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Outbound marketing is a type of marketing that uses traditional methods such as advertising and public relations. It can also be called traditional marketing or even interruption marketing. The goal of outbound marketing is to generate interest in your product or service by initiating interactions with potential buyers. It has been observed that in recent years, a greater proportion of companies are having difficulty with their outbound marketing efforts. The reason for this decrease in outbound efficiency is related to the change in the buyers' market. Nowadays, buyers have a lot of information at their fingertips. The internet has made it easier for people to research products and services. With so much information available, buyers today want to be informed about products and services before making a decision.

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Television

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Email Spamming

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Radio

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Cold Calling

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Billboards

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Pop-Up-Ads

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Print Media

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Online Advertising

Our Approach

We analyze your marketing efforts to determine which elements are producing results and which ones need improvement. When we
review the analytics we will discuss with you potential tactics to increase effectiveness or budget potential

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Outbound Strategy

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Brand Positioning

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Budget Analysis

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Content Strategy

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Inbound Strategy

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Marketing Automation

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Sub-Campaign ROI

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Metrics & Reporting

CONTENT CREATION

Digital marketing is reaching new heights and it makes sense that content is king. Content is important because it engages and informs your customers, who then become more likely to buy from you. With so much information being consumed, it is crucial for companies to create a marketing system that is focused on content creation. If you want to keep your target market informed and interested, you'll need a content creation strategy. This will help you produce fresh and relevant content that meets the needs of your target market. This information will be used to attract buyers to you.  You should try to distribute consistent content like planting crops - it may take some time before the fruits of your labor are seen, but you'll end up with more leads that are ready to buy. Regular growth is a key part of a successful company.

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Content Creation Statistics

WEBSITES WITH CONSISTENT CONTENT EXPERIENCE

8X

MORE WEBSITE TRAFFIC

COMPANIES THAT BLOG GENERATE

70%

MORE LEADS PER MONTH

CONTENT LEADS COST

62%

LESS THAN OUTBOUND MARKETING LEADS

CONTENT MARKETING PRODUCES

6X

HIGHER CONVERSION RATES THAN THE COMPETITION

CONTENT CREATION ALSO GENERATES

3X

MORE LEADS THAN OUTBOUND MARKETING

MORE THAN

92%

OF ALL BUYING CYCLES START ONLINE

Our Approach

Your content strategy is essential in order to build an effective inbound marketing system that results in leads. We believe that this strategy is extremely important, so we will spend a lot of time developing and refining it. During this process, we will review what has worked in the past and what SEO and keyword elements can be used to increase effectiveness online in the future. If you haven't created a content strategy, we can help you create the foundation for your new system and how that ultimately ties into an overall inbound marketing system.

SOCIAL MEDIA MARKETING

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Social media marketing is a form of marketing that uses social media channels to distribute content that is likely to be shared by your followers.The more you share your company information online, the more people you will reach and the more exposure your company will receive. There are a variety of social media platforms, each with its own unique features and benefits.

      For example, LinkedIn is a great way to network with other business professionals, while YouTube is best for sharing videos with others. The goal is to increase your reach and start engaging with your audience. When using social media, be sure to use it as an opportunity to engage with your audience, not just to advertise your product or service.

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Social Media Statistics

MORE THAN

70%

OF BUYERS USE SOCIAL MEDIA FOR MAKING PURCHASES

EACH YEAR, MORE THAN 

50%

OF TWITTER USERS WILL RECOMMEND A BRAND

NEARLY

70%

OF ALL U.S. ADULTS HAVE A FACEBOOK ACCOUNT

MORE THAN

90%

OF PINTEREST USERS USE IT TO PLAN OR MAKE A PURCHASE

VISUAL CONTENT IS

40X

MORE LIKELY TO BE SHARED ON SOCIAL MEDIA

MORE THAN

50M

BUSINESSES USE FACEBOOK BUSINESS PAGES

Our Approach

We'll use your past social media posts and engagement data to create a comprehensive marketing analysis. After reviewing the situation, we've determined that there are some changes that need to be made in order for your company to continue thriving. We'll provide a report detailing what needs to be done, and how you can make the necessary changes. If you want to use social media for your organization, we can explain which platforms are best for you and what it will take to set up and use them effectively.

DIGITAL ADVERTISING

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Digital advertising is a broad term that refers to any type of advertising that is displayed through a digital channel. One way to market a product or service is through social media and mobile device banner ads. Digital advertising is becoming more popular as more traditional advertising channels, such as television and radio, are becoming less popular. With the internet constantly evolving, it’s becoming more difficult for business owners to build digital advertising strategies and also know what will work effectively with their target market.

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 Digital Advertising Statistics

MORE THAN

82%

OF SOCIAL ADS WILL APPEAR ON FACEBOOK

MORE THAN

80%

OF USERS LEFT A SITE BECAUSE OF AN INTRUSIVE POP-UP AD

OF CONSUMERS READY TO BUY

65%

WILL CLICK ON A GOOGLE ADVERTISEMENT

Our Approach

We investigate your digital advertising campaigns to determine if they're resulting in a positive return on investment for your organization. In addition, we take a prudent approach when evaluating and measuring the effectiveness of your digital advertising campaigns so they are not intrusive or perceived by consumers. Our goal is always to build a marketing structure that is best suited to meet your buyers’ needs.

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