Marketing
INBOUND MARKETING
Inbound marketing is the process of attracting buyers to your organization by creating valuable content and interactions. This useful content reates a system of potential buyers finding your company through a variety of different channels. We often use the analogy of the hunter versus the farmer to help us understand different ways of living. The inbound marketing strategy follows the farmer approach. Your business creates content that can help plant seeds in others' minds. It can take some time to nurture those seeds and let them grow, but you will receive a more stable harvest when the time comes. This approach often leads to customers contacting you when it is convenient for them. This can shorten the sales cycle because they have already dealt with your company and know its credibility.
Landing Pages
Workflows
Call-to-Actions
MAPs
Blogging
SEO & Keywords
Social Media
CRMs
Social Monitoring
Inbound Marketing Statistics
YOUR MARKETING IS
3X
MORE LIKELY TO BE EFFECTIVE
COMPANIES THAT BLOG GENERATE
70%
MORE LEADS PER MONTH
LEADS COST
62%
LESS THAN OUTBOUND MARKETING LEADS
MORE THAN
60%
OF SALESPEOPLE SAY PROSPECTING IS EASIER
MORE THAN
80%
OF DECISION MAKERS PREFER READING BLOGS THAN ADS
MORE THAN
92%
OF ALL BUYING CYCLE START ONLINE
Our Approach
Whether you want to maintain your current inbound marketing strategy or create a new one, we can help you build a dependable marketing system. We have built an inbound marketing system to illustrate to the business owner the positive impact their inbound marketing efforts are having on their revenue stream. To understand how your marketing is working, we will complete a comprehensive analysis of your inbound strategies. This will help us determine which elements are producing results and which ones need improvement. From this analysis, we will provide a report outlining the key steps required to build your inbound marketing system, as well as an estimated
timeline for your business.
Potential Project Elements Include :
Inbound Strategy
Target Market & Buyer Persons
Competitor Analysis
Differentiation Strategy
Campaign Development
Technology Implementation
Content Strategy
Content Distribution
Strategy
OUTBOUND MARKETING
Outbound marketing is a type of marketing that uses traditional methods such as advertising and public relations. It can also be called traditional marketing or even interruption marketing. The goal of outbound marketing is to generate interest in your product or service by initiating interactions with potential buyers. It has been observed that in recent years, a greater proportion of companies are having difficulty with their outbound marketing efforts. The reason for this decrease in outbound efficiency is related to the change in the buyers' market. Nowadays, buyers have a lot of information at their fingertips. The internet has made it easier for people to research products and services. With so much information available, buyers today want to be informed about products and services before making a decision.
Television
Email Spamming
Radio
Cold Calling
Billboards
Pop-Up-Ads
Print Media
Online Advertising
Our Approach
We analyze your marketing efforts to determine which elements are producing results and which ones need improvement. When we
review the analytics we will discuss with you potential tactics to increase effectiveness or budget potential
Outbound Strategy
Brand Positioning
Budget Analysis
Content Strategy
Inbound Strategy
Marketing Automation
Sub-Campaign ROI
Metrics & Reporting
CONTENT CREATION
Digital marketing is reaching new heights and it makes sense that content is king. Content is important because it engages and informs your customers, who then become more likely to buy from you. With so much information being consumed, it is crucial for companies to create a marketing system that is focused on content creation. If you want to keep your target market informed and interested, you'll need a content creation strategy. This will help you produce fresh and relevant content that meets the needs of your target market. This information will be used to attract buyers to you. You should try to distribute consistent content like planting crops - it may take some time before the fruits of your labor are seen, but you'll end up with more leads that are ready to buy. Regular growth is a key part of a successful company.
Content Creation Statistics
WEBSITES WITH CONSISTENT CONTENT EXPERIENCE
8X
MORE WEBSITE TRAFFIC
COMPANIES THAT BLOG GENERATE
70%
MORE LEADS PER MONTH
CONTENT LEADS COST
62%
LESS THAN OUTBOUND MARKETING LEADS
CONTENT MARKETING PRODUCES
6X
HIGHER CONVERSION RATES THAN THE COMPETITION
CONTENT CREATION ALSO GENERATES
3X
MORE LEADS THAN OUTBOUND MARKETING
MORE THAN
92%
OF ALL BUYING CYCLES START ONLINE
Our Approach
Your content strategy is essential in order to build an effective inbound marketing system that results in leads. We believe that this strategy is extremely important, so we will spend a lot of time developing and refining it. During this process, we will review what has worked in the past and what SEO and keyword elements can be used to increase effectiveness online in the future. If you haven't created a content strategy, we can help you create the foundation for your new system and how that ultimately ties into an overall inbound marketing system.
SOCIAL MEDIA MARKETING
Social media marketing is a form of marketing that uses social media channels to distribute content that is likely to be shared by your followers.The more you share your company information online, the more people you will reach and the more exposure your company will receive. There are a variety of social media platforms, each with its own unique features and benefits.
For example, LinkedIn is a great way to network with other business professionals, while YouTube is best for sharing videos with others. The goal is to increase your reach and start engaging with your audience. When using social media, be sure to use it as an opportunity to engage with your audience, not just to advertise your product or service.
Social Media Statistics
MORE THAN
70%
OF BUYERS USE SOCIAL MEDIA FOR MAKING PURCHASES
EACH YEAR, MORE THAN
50%
OF TWITTER USERS WILL RECOMMEND A BRAND
NEARLY
70%
OF ALL U.S. ADULTS HAVE A FACEBOOK ACCOUNT
MORE THAN
90%
OF PINTEREST USERS USE IT TO PLAN OR MAKE A PURCHASE
VISUAL CONTENT IS
40X
MORE LIKELY TO BE SHARED ON SOCIAL MEDIA
MORE THAN
50M
BUSINESSES USE FACEBOOK BUSINESS PAGES
Our Approach
We'll use your past social media posts and engagement data to create a comprehensive marketing analysis. After reviewing the situation, we've determined that there are some changes that need to be made in order for your company to continue thriving. We'll provide a report detailing what needs to be done, and how you can make the necessary changes. If you want to use social media for your organization, we can explain which platforms are best for you and what it will take to set up and use them effectively.
DIGITAL ADVERTISING
Digital advertising is a broad term that refers to any type of advertising that is displayed through a digital channel. One way to market a product or service is through social media and mobile device banner ads. Digital advertising is becoming more popular as more traditional advertising channels, such as television and radio, are becoming less popular. With the internet constantly evolving, it’s becoming more difficult for business owners to build digital advertising strategies and also know what will work effectively with their target market.
Digital Advertising Statistics
MORE THAN
82%
OF SOCIAL ADS WILL APPEAR ON FACEBOOK
MORE THAN
80%
OF USERS LEFT A SITE BECAUSE OF AN INTRUSIVE POP-UP AD
OF CONSUMERS READY TO BUY
65%
WILL CLICK ON A GOOGLE ADVERTISEMENT
Our Approach
We investigate your digital advertising campaigns to determine if they're resulting in a positive return on investment for your organization. In addition, we take a prudent approach when evaluating and measuring the effectiveness of your digital advertising campaigns so they are not intrusive or perceived by consumers. Our goal is always to build a marketing structure that is best suited to meet your buyers’ needs.
Interested in learning more about
Outbound Marketing
