Integration
What is Sales and Marketing Integration?
Sales Integration
Integrating sales and marketing is a strategic approach that helps unify your sales and marketing teams throughout the entire sales cycle. The goal is to ensure a seamless customer transition from being a prospect to a buyer. If you're concerned that your sales and marketing teams are out of sync, ask yourself if you have ever been in a situation where this was a problem. The sales team complains that they don’t have enough qualified leads, and they blame marketing. You then go to marketing and ask what’s wrong.
Marketing Integration
It has been claimed that marketing has provided plenty of qualified leads for sales, but it seems that the sales team has been unable to close the deal. The most common scenario in which a sales deal falls through is when communication breaks down between the salesperson and the customer. The goal is to create a structure that will help unite the teams and create a level of service that everyone can agree on. When sales and marketing work together to agree on their respective responsibilities and results, they can help achieve a common goal more effectively.
What is Sales and Marketing Integration?
MORE THAN
75 %
OF MARKETERS ADMIT TO NEGLECTING SALES
OF SALES REPS SAYS THEY CAN'T FIND CONTENT TO SEND TO PROSPECTS
MORE THAN
65%
ONLY
50%
OF COMPANIES SAY THEIR SALES AND MARKETING ALIGN
COMPANIES WITH STRONG ALLIGNMENT EXPERIENCED
20%
GROWTH ON AVERAGE
Our Approach
The Project & The Team
The Project
One of the first things we aim to do when it comes to sales and marketing integration and alignment is to create a structured system. The lack of integration between these two departments can have a negative impact on a company's growth efforts and bottom line, especially if the
departments have become solated from each other. Our approach and recommendations on these issues are based on a thorough analysis of your sales and communications systems.
The Team
Once our reviews are complete, we will provide you with specific next steps to address any issues we find. As they say, Rome was not built in a day, nor was the perfect marketing and marketing integration structure. Many of the issues that will be discovered during your company's transition to new behavior will involve your company culture adapting slowly, making small adjustments along the way.
